Illustration and merchandise for destinations that want
to be remembered
Bring your brand to life with visuals people want to share,
keep and come back for
Whether it’s a beer can label, an illustrated map in your brochure, or a hand lettered postcard they take home — custom illustration helps people connect with your space in a deeper, more meaningful way.
I create original artwork and merch-ready design that adds heart,
story and standout personality to your brand.
Illustration designed for the visitor journey
It attracts
Playful, polished illustrations
create instant impact. From launch graphics to illustrated brand icons, you’ll catch the eye and stand out in crowded markets and busy streets.
It connects
Use illustration to express what
words can’t. Think illustrated maps, character mascots, or visual storytelling that adds warmth and clarity to your visitor experience.
It stays with them
Great merch tells your story long after someone leaves. Souvenirs, postcards, and tote bags become physical reminders of their visit — and turn casual visitors into proud ambassadors.
Illustration and
merchandise options
Brand and storytelling illustration
Custom brand icons or
spot illustrations
Illustrated maps or infographics
Story-driven visuals for brochures or exhibits
Characters or mascots for brands and spaces
Visual assets for
seasonal campaigns
Merchandise &
product design
Illustrated apparel, patches,
tote bags, pins, and moreSeasonal souvenir collections
Product packaging and labels
Gift shop postcards
or sticker sheetsLicensing illustration for external products
Optional
add-ons:
Merch mockups for presentations
Print production prep
Retail signage to support
your merch line
From idea to shelf (or screen)
Step 1
Discover
We’ll define what story you want to tell, how the illustrations will be used and who they’re for.
Step 2
Sketch & Concept
You’ll see rough layouts or visual ideas that match your brand’s tone and purpose.
Step 3
Final Design
I bring everything to life in full colour and final formats, prepped
for print or digital.
Step 4
Deliver
You’ll get organized files,
clear usage terms and optional production support.
See past illustration
& merch projects
From illustrated wayfinding maps to souvenir collections, here’s a peek at how storytelling through design creates real impact.
What clients say
“The illustrated merch helped our gift shop finally feel like part of the experience. It’s not just stock anymore — it feels personal, and people notice.”
Source
The illustrated merch helped our gift shop finally feel like part of the experience. It’s not just stock anymore — it feels personal, and people notice.”
Source
The illustrated merch helped our gift shop finally feel like part of the experience. It’s not just stock anymore — it feels personal, and people notice.”
Source
Let’s create something people actually want to
take home
Whether it’s a map they follow, a pin they wear or a postcard they frame — I’ll help you create illustrated pieces that represent your place with heart and style.
