Safest Choice Pasteurized Eggs—was the focus of a decade-long integrated marketing campaign that I was the design lead for at my past employer, The Grossbauer Group.

I designed print collateral, advertisements, trade show graphics, and art directed photoshoots. For web, I designed digital advertisements, website updates, and social media graphics.

Targeting both consumer and foodservice audiences, our team helped the brand achieve a large following and such significant growth that it was acquired by Post Holdings in 2016.