Beachwalk
Vacation
Rentals
Case Study
Industry:
Real Estate
Services Provided:
Illustrated & hand lettered
window mural and postcard campaign
Location:
Lake Michigan in
Long Beach, Indiana
The challenge
Beachwalk Vacation Rentals reached out to
Region Design Co. looking for a fun, photogenic way to turn their underutilized front window into something that would stop people in their tracks—literally.
The vision
They wanted a Lake Michigan themed mural that was vibrant, welcoming, and was totally Instagram-worthy. They chose
the phrase “Beach Days are the Best Days” paired with warm, playful illustrations that felt
like a breeze off the lake.
The process
The mural was designed, illustrated, and installed within a four-week window, in time for the start of peak summer travel. It was created with durability, visibility, and charm in mind.
Step 1: Scope
We defined their vision,
where it’s going, and how it will work for their audience.
Step 2: Concept
We presented sketches for them to choose their favorite direction.
Step 3: Create
The selected sketch was finalized, mocked up digitally in their space, and sent over for final approval.
Step 4: Launch
I coordinated with a local printer and sent the final print-ready files for the vinyl mural installation.
The results
The mural didn’t just transform a window—it created engagement. Since its installation, Beachwalk staff reported a noticeable uptick in visitors snapping photos out front and tagging their company.
The bonus? We added postcards featuring the mural artwork, with a built-in mailbox and stamps so guests could send sunny notes to loved ones—doubling as organic word-of-mouth marketing magic sent straight to mailboxes across the country.
Client love
She absolutely nailed it, every time! She is the ONLY choice for unique, whimsical design.
"I've worked with Amanda three times now - once for a t-shirt design for a coffee shop, once for branding/logo design for a new lodging company, and once for a mural. I can't want to work with her again on more projects!"
The impact
Beachwalk is in the business of memory-making. Located near the shores of Lake Michigan, the office sits along a road peppered with vacation homes.
This mural adds a shareable, human element to their brand, one that aligns perfectly with their mission to give families and travelers unforgettable experiences.
The mural added warmth, energy, and a playful “you’ve arrived!” feeling—making it not just a window, acting as both a wayfinder and a community landmark.
Want your space to be the next
eye-catching stop in town?
Let’s make something visitors can’t stop smiling (or sharing) about.
Case Studies
See how Region Design Co. brings personality,
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